Privacy for a responsive infrastructure platform.
This Privacy Policy explains how Fifth Wall collects, uses, shares, and protects personal information when you visit our website, contact us, request materials, or begin a partner conversation.
1. Scope
This Policy applies to the Fifth Wall website, landing pages, inquiry forms, email communications, and related digital touchpoints that link to this Policy.
Fifth Wall is a modular phygital infrastructure platform. This website may describe sensing, spatial intelligence, media layers, and responsive environments. Unless expressly stated otherwise, this website does not collect environmental sensor data from physical Fifth Wall deployments.
This Policy is intended for a global B2B audience, including visitors from the European Union, European Economic Area, United Kingdom, Switzerland, and the United States.
2. Controller and contact
For the purposes of this website, the controller or responsible organization is Fifth Wall. If a specific legal entity, registered address, or regional representative is required for your jurisdiction, that information should be confirmed and added before publication.
Privacy contact: privacy@5thwall.co
General contact: hello@5thwall.co
3. Information we collect
We collect limited personal information in the context of website use and B2B inquiries.
| Category | Examples | Source |
|---|---|---|
| Contact information | Name, email address, organization, role, message content. | You provide it when submitting a form or contacting us. |
| Business context | Interest type, deployment context, partner category, project needs. | You provide it during a request, call, or introduction process. |
| Technical website data | IP address, browser type, device information, approximate location, referring page, pages viewed, timestamps, error logs. | Collected automatically by hosting, security, analytics, or server logs. |
| Cookie and preference data | Cookie choices, analytics consent, session preferences. | Collected through cookie or consent tools if enabled. |
| Communications | Email correspondence, meeting requests, follow-up notes, partner access requests. | You and our team create it during communication. |
We do not intentionally collect sensitive personal information through the website, such as government identifiers, precise geolocation, health information, biometric identifiers, payment card data, or children’s information.
4. How we use information
We use personal information for the following purposes:
- To respond to inquiries and provide requested information.
- To evaluate potential partner, investor, city, operator, or production conversations.
- To share system briefs, selected partner materials, or introduction materials when requested.
- To operate, secure, debug, and improve the website.
- To understand website performance and visitor interest at an aggregate level.
- To maintain records of communication, consent, and business development activity.
- To comply with legal, regulatory, security, or contractual obligations.
We do not use website inquiry data to make solely automated decisions that produce legal or similarly significant effects.
5. Legal bases for EU / EEA / UK visitors
Where EU, EEA, UK, or similar data protection law applies, we rely on one or more of the following legal bases:
| Legal basis | Typical use |
|---|---|
| Consent | Optional analytics, marketing communications, cookie choices, or requested follow-up where consent is required. |
| Contract / pre-contract steps | Responding to requests, preparing a partner conversation, or taking steps before a potential agreement. |
| Legitimate interests | Operating and securing the website, responding to B2B inquiries, improving services, and maintaining business records. |
| Legal obligation | Compliance, accounting, regulatory, security, or dispute-related obligations. |
6. Cookies and analytics
We may use cookies, pixels, local storage, or similar technologies to operate the website, remember preferences, secure forms, measure performance, and understand aggregated website usage.
Types of cookies
- Strictly necessary cookies: required for website operation, security, and form functionality.
- Analytics cookies: used to understand aggregate visitor behavior and improve the website, where enabled.
- Preference cookies: used to remember settings such as cookie choices or interface preferences.
- Marketing cookies: not used unless clearly disclosed and consented to where required.
You can control cookies through your browser settings and, where available, through our cookie preference tools.
7. Sharing and processors
We do not sell personal information. We do not share personal information for cross-context behavioral advertising unless this is expressly disclosed and appropriate opt-out rights are provided.
We may share information with:
- Hosting, website infrastructure, security, backup, and maintenance providers.
- Email, form, CRM, analytics, or business communication providers.
- Professional advisers, such as legal, tax, accounting, or compliance advisers.
- Selected project partners where necessary for a requested introduction, proposal, or collaboration discussion.
- Authorities, regulators, or courts where required by law or necessary to protect rights, safety, and security.
Service providers and processors are expected to use personal information only as instructed and to protect it appropriately.
8. International transfers
Because Fifth Wall is intended for international partner conversations, personal information may be processed in countries other than your own. These countries may have privacy laws that differ from those in your jurisdiction.
Where EU, EEA, UK, Swiss, or similar data transfer rules apply, we use appropriate safeguards where required, such as contractual protections, vendor due diligence, and data minimization. If Standard Contractual Clauses or other transfer mechanisms are required for a specific processor or partner, they should be implemented before that processing begins.
9. Retention
We keep personal information only for as long as reasonably necessary for the purposes described in this Policy, including to respond to inquiries, manage partner conversations, maintain business records, improve the website, comply with legal obligations, and resolve disputes.
Typical retention periods may include:
- Inquiry and form data: up to 24 months after the last meaningful interaction, unless a longer business or legal need exists.
- Partner or investor communications: for the duration of the relationship or potential relationship, plus a reasonable recordkeeping period.
- Server and security logs: generally shorter periods, unless needed for security investigation or legal reasons.
- Consent records: as long as needed to demonstrate compliance.
10. Your privacy rights
EU / EEA / UK / Swiss rights
Depending on your location and applicable law, you may have the right to request access, correction, deletion, restriction, portability, objection to processing, withdrawal of consent, and information about how your data is used. You may also have the right to lodge a complaint with your local data protection authority.
United States privacy rights
Depending on your US state of residence and whether the relevant law applies to our activities, you may have rights to know or access personal information, request deletion, request correction, obtain portability, opt out of sale, sharing, or targeted advertising, limit the use of sensitive personal information, appeal a rights decision, and be free from unlawful discrimination for exercising privacy rights.
We currently do not sell personal information or intentionally process sensitive personal information through this website.
How to make a request
To exercise rights, contact us at hello@5thwall.co. We may need to verify your request before responding. If you make a request through an authorized agent, we may request proof of authorization where allowed by law.
11. Security
We use reasonable technical, organizational, and administrative measures designed to protect personal information. These may include access controls, secure hosting, form validation, spam prevention, backups, vendor controls, and limited internal access.
No method of transmission or storage is completely secure. If you believe information has been submitted to us in error or may be at risk, contact us promptly.
12. Children
The website is intended for business and professional audiences. It is not directed to children, and we do not knowingly collect personal information from children under 13 in the United States or under 16 in the EU / EEA / UK where that threshold applies. If you believe a child has provided personal information, contact us and we will take appropriate steps.
13. Changes to this Policy
We may update this Policy from time to time to reflect changes in our website, tools, legal obligations, or business operations. The “Last updated” date shows when the Policy was most recently revised.
For material changes, we may provide additional notice where required by law.